Cover-up girl ... the design is to celebrate Bar Refaeli being on the cover of the magazine's annual swimsuit issue.
Take off ... the Boeing 737-700, which will fly between New York and Las Vegas will bear the sexy image on its fuselage for a limited time.
Hands up ... the model is pictured lying seductively in a revealing white bikini along the length of the plane.
Clothed in controversy ... Sir Richard Branson gets to grips with Kyla Ebbert. In 2007 Ms Ebbert was allegedly thrown off a Southwest Airlines flight for wearing a revealing outfit.