Cool spot ... due to open in 2009, the Palazzo Versace fashion house in Dubai will boast the first refrigerated beach, so hotel guests can walk comfortably across the sand on scorching days.

Water view ... the 10-storey hotel will have 213 rooms, several with their own internal swimming pools, plus 169 apartments .

Stylish hotel ... the hotel will be the second from the fashion designers, who already boast the Palazzo Versace on the Gold Coast. Here's what we can expect...

Money pit ... the refrigerated beach is designed to give Versace the edge in this battle of luxury lifestyles in Dubai .

Water view ... the 10-storey hotel will have 213 rooms, several with their own internal swimming pools, plus 169 apartments.

Sweet suit ... condominium features include spa baths and leisure lounge.

Poolside ... the hotel lagoon pool and sandy beach will be chilled and guests can also enjoy a scuba lagoon and a pool bar .

Food for thought ... three restaurants will offer guests all-day dining.

Wings of luxury ... Palazzo Versace consists of luxury condominiums in the Ala Destra (right wing) and Ala Sinistra (left wing).

Battle of the brands ... Versace rival, Armani, is planning to build a similarly branded hotel .

In Short : A LUXURY hotel in Dubai is to create the first refrigerated beach so hotel guests can walk comfortably across the sand on scorching days. The Palazzo Versace fashion house will have a network of pipes beneath the sand containing a coolant that will absorb heat from the surface..
The swimming pool will be refrigerated and there are also proposals to install giant blowers to waft a gentle breeze over the beach.

"We will suck the heat out of the sand to keep it cool enough to lie on," said Soheil Abedian, founder and president of Palazzo Versace.

"This is the kind of luxury that top people want."

The 10-storey hotel will have 213 rooms, several with their own internal swimming pools, plus 169 apartments. Fifteen more such hotels are planned.

Competition to serve the world's rich is getting intense, especially in Dubai. The city already boasts the world's first seven-star hotel, the Burj Al Arab, while Armani, a competitor with Versace, is building a similarly branded hotel.

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