Grin and bare it ... the publicity stunt saw around 300 bikini-clad women parade down The Strip.
Measure up ... women were asked to send in a photo along with their hip, waist and bust measurements, before participation could be approved.
Star assets ... the record attempt was hosted by Girl of the Playboy Mansion star Holly Madison.
More talent ... and the girls just kept on coming.
Show stopper ... the event also featured a catwalk show of bathing suits from the fifties to the present day.
Helping hand ... Guinness World Record adjudication executive Danny Girton Jr was on hand to make sure everything went smoothly.
Perk-up ... even the famous showgirls haven't been able to help the flagging city, which has failed to attract visitors due to the economic downturn.
Sign of the times ... the occasion marked the 50th anniversary of the building iconic "Welcome to Las Vegas" neon sign.
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