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Strip search ... Las Vegas has staged the world's largest bikini parade in a bid to revive the city's flagging visitor numbers.
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Grin and bare it ... the publicity stunt saw around 300 bikini-clad women parade down The Strip.
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Measure up ... women were asked to send in a photo along with their hip, waist and bust measurements, before participation could be approved.
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Star assets ... the record attempt was hosted by Girl of the Playboy Mansion star Holly Madison.
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More talent ... and the girls just kept on coming.
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Show stopper ... the event also featured a catwalk show of bathing suits from the fifties to the present day.
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Helping hand ... Guinness World Record adjudication executive Danny Girton Jr was on hand to make sure everything went smoothly.
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Perk-up ... even the famous showgirls haven't been able to help the flagging city, which has failed to attract visitors due to the economic downturn.
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Sign of the times ... the occasion marked the 50th anniversary of the building iconic "Welcome to Las Vegas" neon sign.
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